Diamond Shine Color Protect Shampoo is a lush lathering, sulfate-free shampoo that acts as a shield to protect color 50% longer. Diamond Shine Color Protect Shampoo contains real diamond micro-particles, keratin and panthenol to provide 2X more shine and strength. The hair is infused with high gloss shine and exceptional strength. Diamond Shine Color Protect Shampoo is perfect for color treated and damaged hair.